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Brand audit

Full diagnosis of the current identity — consistency, recognizability, gaps against business goals. A report with prioritized actions.

How we work

Who it’s for

For organizations that suspect their identity is misaligned, fragmented across departments, or no longer fit for their growth goals.

How we work

Asset audit + stakeholder interviews + quantitative consistency analysis (eyeball + tooling). 2-3 weeks.

What the client gets

An honest diagnosis with clear priorities. Often the first step toward a rebrand or a more disciplined design system.

Client input

  • All existing brand assets (logo, manuals, templates)
  • Live communication materials (website, social, print)
  • Access to 3-5 stakeholders for interviews

Pianeta deliverables

  • Brand audit report (20-30 pages)
  • Consistency heatmap
  • Numbered intervention priorities
  • Readout workshop (1 day)

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