Services ·
Brand vision & strategy
We define the brand vision and a 3-5 year strategic trajectory. Leadership workshops, audit of current positioning, narrative architecture, operational manifesto.
Who it’s for
For organizations entering a phase of transformation — new positioning, merger, international expansion, transition to a B Corp / Benefit Company model — that need to put their long-term trajectory into words before translating it into communication and product.
How we work
Three one-week cycles, with incremental workshops and shared working materials. The final deliverable is an operational document, not a mood board.
What the client gets
A document the team can actually use to make decisions — not a PDF to shelve. The narrative is wired to channels (who speaks to whom, where, in what tone).
Client input
- Existing strategic documents (three-year plan, manifestos)
- Relevant stakeholders for interviews
- Current communication materials
Pianeta deliverables
- Brand vision document (8-12 pages)
- Narrative architecture
- Operational manifesto for the team
- Alignment workshop with leadership
Other services in Creativity
- Neuromarketing Lab AI validation of video and audio campaigns with Swarm Intelligence and Neural Prediction. A quantitative second opinion on creative choices — before you render the video, before you go into production. →
- AI validation with Swarm Intelligence Multi-agent audience simulation to test creative concepts before production. Quantitative validation that complements (rather than replaces) creative judgment. →
- Brand positioning Competitive map, white space, distinctive attributes. We build a defensible position and the key messages that carry it across channels. →