Services ·
Brand positioning
Competitive map, white space, distinctive attributes. We build a defensible position and the key messages that carry it across channels.
Who it’s for
For organizations competing in saturated markets, or that have shifted their value proposition and need to communicate it clearly.
How we work
Competitive audit (1 week) + positioning workshop (2 days) + message writing (1 week).
What the client gets
A defensible position with clear messages, ready to use on the website, in sales, and in investor decks.
Client input
- Existing competitive analysis (if available)
- Interviews with key customers/users
- Current sales materials
Pianeta deliverables
- Positioning map (2-axis competitive map)
- Positioning statement
- Key-message list by channel
- Tone of voice document
Other services in Creativity
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- AI validation with Swarm Intelligence Multi-agent audience simulation to test creative concepts before production. Quantitative validation that complements (rather than replaces) creative judgment. →